Media Information

Discover France is owned by LRB Flagship Inc, an Arizona corporation that also owns Pure Adventures, Go To Paris, and is a joint venture owner in the France based Cycling Classics, SARL. ATMS (Adventure Travel Media Source) represents Discover France and handles all press contacts, inquiries, press trips, etc. Go here for the ATMS media info page.

Discover France has evolved over that last 16 years from a company that only offered cycling tours to now all the tours and travel product available in this site. We have an office and retail bike shop in the south of France in the small town of Lunel near Montpellier. We manage all product from A to Z. We even provide tours to other large tour operators from around the world, but the bulk of our business is to the consumer direct. Our clients are mostly from North America but a strong surge from Australia, South Africa and the Scandanavian countries has emerged. France remains the number 1 destination worldwide and Discover France is the leading provider to cyclists worldwide coming to France. Discover France Adventures are updated regularly with blog postings: http://www.discoverfrance-adventures.com

In 2010, Discover France Adventures was selected to be 1 of only 4 tour operators world wide with Official VIP Tour Operator status for the Tour de France.

The Go To Paris website is an extension of Discover France. Through this site we are one of the largest distributors in the USA of museum and metro passes for Paris. Our partners are the RATP of Paris and Intermusee of Paris. We supply individual consumers as well as university groups and other tour companies and agencies with passes. See our France Travel Blog for updated info.

Discover France was selected by National Geographic Adventure magazine for a 2nd consecutive year in 2010 as a Best New Trip as well as for our Provence Multisport Trip as one of the Best 25 New Trips for 2009. The selection by NGA confirms our quality and commitment to traveler needs. NGA also selected Pure Adventures (Discover France) as one of the Best Outfitters on Earth in 2007! Previously, Men's Journal, Outpost, and SmarterTravel.com have all selected trips by Discover France and our brands as Best Trips!

In 2009 and 2007 Discover France was a finalist for Best Special Interest Tour and Most Extensive Product Offer Award by the French Government Tourist Office in New York. All of our product is displayed here in our award winning website. We are committed to the continuous improvement of our website and intend it to be the main distribution channel of our travel product. This is in line with our commitment to sustainable travel. We have committed $9000 per year in past years for carbon offset purchases to achieve this goal.

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Themes/Story ideas within the cycling and hiking programs: Couples, Family Travel, Independent Travel, Custom Group Travel, Challenging Tours, Honeymoons, Gay/Lesbian. See the latest releases, story themes, and news on press trips at the above ATMS link.

Self Guided Travel - Know the Difference and Discover a Destination while Saving Money:

We cannot emphasize enough how important the difference is between the self-guided travel formula and the other 2 extremes: Guided/Group Travel and Doing it Yourself! The Pure Adventures self-guided formula always includes charming upper end lodging, luggage transfers, a variety of meals, local English speaking contact, expertly planned routes with interesting sites, maps, bike rentals, and more! Please see our Self Guided Travel page or the press release discussing this in detail.

Photos/Logos: For journalists and media outlets, contact us to receive high resolution photos and logos.

Articles: Please contact us for copies of recent articles. Pure Adventures was recently featured as one of the best outfitters of Cycling Vacations by National Geographic Adventure , with one of our Loire Valley trips as a signature tour. Cycling Classics was recently featured in the January 2007 issue of Men's Journal as a Must Do Trip of 2007. In 2006, our Czech Republic Cycling Tour was featured in Outpost Magazine as one of the best 75 trips of 2006.

Press Releases: The latest releases are listed at ATMS, but some older releases are shown below. Contact us for archive information.

Catalonia Cycling (from New York Times feature story June 2005)
Self Guided Touring

For questions and more information, please contact Loren through the above link.

To see the most recent releases, please click on the email link just above, or go to our blog at this link where they are shown in detail among other entries. Be sure to click back through the Archives. We send out a release at least 1 time per month. http://www.discoverfrance-adventures.com

Discover France has appeared in:

New York Times
USA Today
Wall Street Journal
Boston Globe
Los Angeles Times
San Francisco Chronicle
Seattle Post Intelligencer
Chicago Tribune
Newsday
Atlanta Constitution
New York Daily News
Mademoiselle
France Today
More
Body & Soul
Diversion
Travel & Leisure Online
The Dish
Bicycling
Frommers.com Newsletter
Many more National & Local publications...

Discover France has written & published stories which are available. We also have connections to free lance journalists who specialize in this kind of travel writing for any publication seeking such material. We can supply content and stories written by in-house staff on matters of cycling, walking, or France travel. We can also supply images to go with any story in these genre where Discover France, Pure Adventures or Cycling Classics is mentioned.

Press Trips: occassionally we will sponsor a journalist who has a specific writing assignment related to what we do. Also, we occassionally participate in press trips organized by Maison de la France and can provide places to journalists. Any journalist or free-lance writer looking to do a press trip can contact us with your proposal and details of your assignment and we will consider each on a case by case basis.

Press releases are sent regularly. To receive communications please send an email. For video, photos, and other public relations & media support contact: Media

We kindly request all advertising sales offers be emailed, please do not telephone.